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Cosmetic Dentistry

These are the newest stories for this topic.

A new method is developed for predicting shade improvement after teeth bleaching

GRANADA, Granada – Researchers at the University of Granada have developed a new method for predicting the precise shade that a bleaching treatment will bring about for a patient's teeth. What is innovative about this method is that it allows researchers to successfully predict the outcome of a bleaching treatment, which will have a significant impact on such treatments, which are becoming more frequent.

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BEYOND™ Dental & Health Receives Top Teeth Whitening Awards

STAFFORD, Texas – BEYOND Dental & Health (www.beyonddent.com), global leader in the design and manufacture of professional aesthetic dentistry products, was proud to announce today that its BEYOND Polus® System with Premier Whitening Kits is the recipient of the Dental Advisor's 2011 Top Whitening System Award and Preferred Product Award.

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Zoom! Teeth Whitening Offers Teaneck, NJ Residents a White, Beautiful Smile in Just 90 Minutes

BOGOTA, New Jersey – Ever wonder how stained and discolored teeth can be white again? It's almost certain that everyone dislikes just about any type of discoloration on their teeth. This is very common among adults of all ages, and it comes from many things such as coffee, red wine, soda, tea, tobacco, and some medications. Those of us with stained teeth tend to brush more vigorously; thinking that it will whiten our teeth, but in truth it's really causing further discoloration and serious dental problems.

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Why Is Your Smile the Universal Communicator? The Science May Surprise You, Says Richmond Cosmetic Dentist

RICHMOND, Virginia – The human smile sets us at ease. People who don't smile openly are considered unapproachable, unlikeable and even dangerous. Charles Martin DDS, founder of the Richmond Smile Center, decided to find out why baring the teeth by smiling signals safety, when the same expression by an animal signals danger.

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Zero-Pain Breakthrough for Strengthening Teeth and Beautifying Smiles

Dr. Robert Ibsen has developed a Smile Simplicity veneer procedure that makes shots and anesthetic obsolete

LOS ANGELES, California – To many people, strengthening and extending the life of their teeth is more important than improving their esthetics. No matter the objective, all patients want a method that is painless and preserves their teeth. After decades of working with patients who feared traditional methods of cosmetic preparation, esthetic dentistry pioneer Dr. Robert Ibsen has achieved all of these goals with his revolutionary Smile Simplicity procedures.

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Light Up the Holidays With a Dazzling Smile That Stands Out

Katie Cassidy, (Appearing in the CW's 'Gossip Girl') in Partnership with Crest and Oral-B, are Helping People Around the World Smile Brighter this Holiday Season By Giving Back

CINCINNATI, Ohio – This holiday, step out with a brilliant smile just in time for the season's hottest affairs with the Crest and Oral-B 3D White smile collection. A smile that sparkles is also one that beams with confidence, so stop waiting and light up the holidays with a dramatically whiter smile. In celebration of the holiday season, Crest and Oral-B 3D White is teaming up with Katie Cassidy, (who plays the intriguing character Juliet on the CW's "Gossip Girl"), to offer fans on Facebook the opportunity to smile with the chance to win an all expenses paid trip to Los Angeles. One lucky winner and a friend will attend a holiday-themed red carpet event as Katie's VIP guests. Now that is something to smile about!

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Dr. Alex Farnoosh Recognized By U.S. Commerce Association As 2010 Best Dentist Office Of Beverly Hills

BEVERLY HILLS, California – Every year, the USCA honors local businesses throughout the country that have achieved success throughout the community.

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Celebrity Dentists Good for Cosmetic Dentistry: Survey Results

SAN FRANCISCO, California – When asked if they think celebrity cosmetic dentists are good for the profession, two out of three dentists say TV dentists are good for dentistry, according to a recent survey by The Wealthy Dentist. The majority feels that media exposure only makes the public more aware of what cosmetic dentistry can offer. The remaining 38% of dentists feel that these docs are pushing appearance over health, and it's not making dentists look good.

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Survey Finds Smile Is "Most Attractive" Physical Feature

Men, Women Differ in Oral Health Care Habits

CHICAGO, Illinois – Valentine's Day is around the corner, and what do people find most attractive in others? The smile. A national survey from the American Dental Association and Crest® and Oral B® finds that the smile outranked eyes, hair and the body as the most attractive physical feature.

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Dentists Say No to Board Certification for Cosmetic Dentistry

TIBURON, California – The clear majority of dentists don't think cosmetic dentistry should be a separate specialty. In a recent dental survey by The Wealthy Dentist, 89% of dentists felt that the current system works, and cosmetic dentistry should not be board-certified. Only 11% expressed the opinion that it is time that cosmetic dentistry be recognized as its own specialty. (The American Dental Association does not currently recognize a "cosmetic dentist" category.)

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500th Life Restored Thanks to AACD's Give Back A Smile Program

MADISON, Wisconsin – Give Back A Smile, the primary program of the non-profit foundation of the American Academy of Cosmetic Dentistry (AACD), has news certain to make everyone smile: it recently completed its 500th case and to date has provided more than $4 million dollars worth of donated services to survivors of domestic violence.

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Dental Techniques Enhance Smile and Increase Confidence

CHICAGO, Illinois – What are the characteristics of an attractive smile? While not every person is born with a perfect smile, qualities such as straightness, cleanliness or whiteness of teeth may come to mind. Thanks to developments in the field of cosmetic dentistry, people can change the smile they were born with into a smile they love.

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Teeth Jewel Home Kits are in Vogue With Teenage Fans

SANTA BARBARA, California – The trend that singer P!nk set with her 'Diamonds' as she calls them, which are temporary gems bonded onto the tooth surface, is finding a huge following among fans and fashion enthusiasts.

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Researcher Says: Tooth Whiteners Do Not Cause Cancer

TORONTO, Ontario – Common tooth whitening products, which have been used by millions of people, are found to be safe and do not increase the risk of oral cancer when used as directed. This exhaustive review of the literature, including numerous unpublished clinical studies involving over 4,000 human subjects, appeared in an article by Dr. Ian Monroe entitled, " Use of Hydrogen Peroxide-Based Tooth Whitening Products and it Relationship to Oral Cancer," published in Journal of Esthetic and Restorative Dentistry.

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Can A New Smile Make You Appear More Successful And Intelligent?

MADISON, Wisconsin – Previous consumer studies have proved that a beautiful smile will make you more attractive. But according to research conducted by Beall Research & Training of Chicago, a new smile will make you appear more intelligent, interesting, successful and wealthy to others as well.

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New York Celebrity Dentist Offers Fans and Clients The Latest Smile Accessory -- The Snap-on Smile

New York, New York – Looking for a celebrity smile but don't have a celebrity budget? Have a special occasion and want to enhance your smile before the big day? Well a new dental accessory piece called The Snap-on Smile can give you a stunning red carpet smile that's less expensive, less painful, and easier than traditional dental techniques.

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Dentists Say Dental Grills (Grillz) Might Bring Glitz, But Could Tarnish Smile

CHICAGO, Illinois – Grills (Grillz) or “fronts” may bring a lot of bling to one's mouth, but the American Dental Association says wearers should take notice that they also might be bringing an increased risk of tarnishing the health of their teeth and gums.

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First it was Atkins, then it was South Beach, now it’s the White Smile Diet

MADISON, Wisconsin – The most unattractive thing about a smile are discolored teeth, according to a recent American Academy of Cosmetic Dentistry (AACD) consumer poll. And the numbers prove it! Whitening treatments are the number one requested cosmetic dental procedure and have increased more than 300% since 1996, according to the AACD.

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Boston Dentist Takes Dental Industry to Task, Issues Call to Action

BOSTON, Massachusetts – Helaine Smith, DMD, recently took the dental industry to task for its reluctance to name cosmetic dentistry a specialty. Smith stated her comments in her cosmetic dentistry blog, cosmetic dentistry blog.

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Orthodontists to Discuss the Potential Problems with Cosmetic Procedures

ST. LOUIS, Missouri – It looks easy on television. Cosmetic surgery quickly fixes wrinkles and reshapes the body. But, in reality things aren't always that simple and the public can easily develop the misperception that cosmetic procedures are the quick fix. The same is true for some of the dental makeover procedures made popular by reality television. While many people recognize the benefits of orthodontic care, this proven and effective treatment often has been overlooked during cosmetic procedures, causing problems for some patients.

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American Academy of Cosmetic Dentistry Awards the Best Celebrity Grins

MADISON, Wisconsin – Now that National Smile Month is here, the American Academy of Cosmetic Dentistry (AACD), the largest non-profit association of cosmetic dental professionals in the world, conducted a survey of its members to determine which Hollywood stars and professional athletes have the most glamorous grins.

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Big Brother’s Jodie Shows ‘White Can Be Too Bright’ Says Dental Charity

WARWICKSHIRE, United Kingdom – The value of the UK's cosmetic dentistry market has increased many times over during recent years and, according to research by the Foundation, almost one in two of us would now consider dental treatment purely for cosmetic reasons.

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Smokers Should “Whiten Up” After Kicking the Habit

MADISON, Wisconsin – With the Great American Smoke Out on November 17 th just around the corner, the American Academy of Cosmetic Dentistry (AACD) is joining the efforts in encouraging smokers to kick the habit and reward themselves with a teeth whitening treatment from an AACD member dentist.

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Dentists Concerned Over Unsupervised Tooth Whitening

HALIFAX, Nova Scotia – Nova Scotia's dentists are raising alarm bells about the potential hazards of professional strength tooth whitening being offered unsupervised, such as in tanning salons and denturist offices. Dr. Grahame Usher, a metro dentist and newly-appointed president of the Nova Scotia Dental Association, is urging consumers to be wary of what they're applying to their teeth.

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Give Back A Smile™ Provides Over $2 Million Dental Services to Domestic Violence Victims

MADISON, Wisconsin – October is National Domestic Violence Awareness Month. More than five million people are battered every year in the United States. Seventy-five percent of women who are in an abusive relationship receive battering to the face and head area, and are not financially able to correct the injuries suffered.

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Cosmetic Dentistry Booms as Beautiful Smiles Make Summer Sizzle

MADISON, Wisconsin – As summer heats up, people around the country work frantically to get in shape and catch a tan in order to look their best for the beach, weddings, and family events. Now, new data gathered in an American Academy of Cosmetic Dentistry– Levin Group survey reflects that people are increasingly undergoing cosmetic dental procedures to help them look and feel their best for the summer months and beyond.

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New Tooth Whitener Could Help Heal Teeth

NEW YORK, New York – Tooth whiteners that could enhance teeth's natural healing ability may soon be available in over-the-counter gels and strips, according to a dental researcher who shared his team's latest findings today at the American Dental Association's national media conference.

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American Academy of Cosmetic Dentistry Tops 7,000 Members

MADISON, Wisconsin – The bright future of cosmetic dentistry, as evidenced in the recently published American Academy of Cosmetic Dentistry- Levin Group survey, is underscored by the tremendous growth in the now 21-year old AACD. Since 2000, AACD's membership has climbed from a little more than 4,000 members to now 7076 dental professionals in 60 countries worldwide.

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One In Two Brits Considering Cosmetic Dentistry

WARWICKSHIRE, United Kingdom – A new large-scale national survey has found that a staggering one in two adults approaching middle-age would consider having dental treatment purely to improve their appearance.

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Did Blair’s Smile Hold The Key To Number 10?

WARWICKSHIRE, United Kingdom – According to the UK's leading oral health charity, Tony Blair's re-election as Prime Minister could have had as much to do with his famous smile as his party's policies.

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Survey Provides Insight into the Growth in Cosmetic Dentistry

MADISON, Wisconsin – Fueled by television makeover shows, patient inquiries, and doctors' desires to better serve patients while growing their practices, cosmetic dentistry has experienced explosive growth in recent years. Dentists queried in a recent American Academy of Cosmetic Dentistry (AACD) survey of 9,000 U.S. practices stated the aesthetic/cosmetic services provided in their offices grew an average of 12.5% in the past five years, with some doctors experiencing close to a 40% increase. Whitening remains the most-requested cosmetic dental service.

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BBC Advice Could Erode Teeth Says Dental Charity

WARWICKSHIRE, United Kingdom – Britain's leading oral health charity has warned that tooth whitening advice given on last night's (Wednesday's) Smart Spenders show on BBC1 could lead to severely eroded teeth.

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Yet Another Reason To Look After Your Teeth…

WARWICKSHIRE, United Kingdom – The UK's leading oral health charity has backed research that says smiling can give more pleasure than sex or chocolate – but added that people need to keep their smile looking its best for maximum effect.

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Pamper Yourself at a Dental Spa on Valentine’s Day

MADISON, Wisconsin – Rather than a romantic dinner or a dozen roses, treat yourself or that special someone to a unique and lasting experience this Valentines Day a trip to your local American Academy of Cosmetic Dentistry (AACD) member dentists dental spa. A recent AACD survey reveals that a smile has a big impact on a persons romantic prospects.

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Start with a Healthy Mouth Before Holiday Smile Makeover, Says ADA

CHICAGO, Illinois – The American Dental Association (ADA) urges people considering procedures to brighten and enhance their smiles for the holiday season to first make sure that their mouths are healthy.

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Teeth Whitening Makes Smiles Sparkle After Quitting Smoking

MADISON, Wisconsin – Thursday, November 18th, 2004 marks the 28th annual Great American Smokeout, the day when Americans are encouraged to give up smoking. This year, the American Academy of Cosmetic Dentistry (AACD) hopes consumers reward themselves with a sparkling new smile through teeth whitening procedures after kicking the habit.

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Give Back A Smile™ $1 Million in Free Cosmetic Dentistry to Survivors of Domestic Violence

MADISON, Wisconsin – October is National Domestic Violence Awareness Month. More than five million people are battered every year in the United States. Seventy-five percent of women who are in an abusive relationship receive battering to the face and head area, and are not financially able to correct the injuries suffered.

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Candidates Smile Their Way to the Presidency

SACRAMENTO, California – A brighter smile could lead to a brilliant future in the White House. At least it may for John Kerry, who won the whitest smile? category in a survey conducted at the California Dental Association (CDA) Fall Scientific Session, held in San Francisco, September 9-12. More than 100 dentists voted on four smile categories for each presidential candidate, including most attractive, whitest, most trustworthy and most presidential. CDA dentists considered Democratic, Green, Independent and Republican Presidential candidates in this poll.

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AACD Forms the American Board of Cosmetic Dentistry

MADISON, Wisconsin – The American Academy of Cosmetic Dentistry (AACD) announced the foundation of the American Board of Cosmetic Dentistry at the organizations recent 20th Annual Scientific Session, held in Vancouver, BC.

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Discus Dental Introduces Excel™3 NiteWhite Turbo

CULVER CITY, Calif. – -Discus Dental, Inc., announced today the newest addition to the famous Excel3 family, Excell3 NiteWhite Turbo. The company claims this new high performance, low sensitivity take-home whitening system is formulated to deliver an average of 6.8 shade changes in just 3 overnight applications.

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Extreme Makeover Doesn't Have to be Extreme

SARASOTA, Florida – This spring Dr. Jenifer C. Back has introduced a new concept to cosmetic dental patients. Luxury Dentistry, imagine service like that of the Ritz-Carlton in a Dental Office. At the Sarasota Centre for Smile Design 3800 Clark Rd. a new philosophy brings pampering and comfort to the smile makeover patient.

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Celebrities Are Root Cause of Rush to Dentist

NEWCASTLE, United Kingdom – Celebrities who spend thousands of pounds perfecting their smile are making image-conscious young adults worry about the health of their teeth, research carried out in Britain and Australia suggests.

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Just Published…New Edition of Discus Dental’s Smile Guide

CULVER CITY, Calif. – Discus Dental, Inc., Americas # 1 Professional Tooth Whitening company and a leading manufacturer and supplier of professional dental products, announced today the publication of the new edition of the Smile Guide by Dr. William Dorfman.

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High End, Luxury Brands Celebrate Hollywood's 'Baby Boom' This Mother's Day

WALNUT CREEK, California – As Hollywood welcomes a current "baby boom" in celebrity pregnancies, as a token of congratulations around this year's Mother's Day, a suite of luxury brands announced today that it would be presenting a group of select celebrity mothers with a specialty gift bag to celebrate their new arrivals.

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BriteSmile To Go™ Whitening Pen Sponsors Photo Shoot

WALNUT CREEK, California – BriteSmile, the leading international provider of state of the art teeth whitening systems, was featured on the most recent episode of UPN's popular reality based program, AMERICA'S NEXT TOP MODEL. Created and executive produced by Supermodel Tyra Banks, the show follows a group of aspiring models as they vie to win the title of AMERICA'S NEXT TOP MODEL and a modeling contract.

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Bill Would Open Door to Dentists Performing Plastic Surgery

ARLINGTON HEIGHTS, Illinois-Colorado lawmakers today sent House Bill (HB 1102) to the full Senate, opening the door for dentists to perform complex surgery of the head, neck and potentially other areas of the body, contends the American Society of Plastic Surgeons (ASPS). This bill puts Colorado patients at risk of being operated on by non-physicians who lack fundamental surgical training.

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Dazzling Smiles Grace the Red Carpet at The 2004 SAG Awards Courtesy of BriteSmile

WALNUT CREEK, California – BriteSmile Inc., a leading international provider of a state of the art teeth whitening treatment, announced today that the Screen Actors Guild Awards Committee has selected BriteSmile as one of the top-of-the-line gift items that will be included in the coveted gift baskets for presenters at the 2004 Screen Actors Guild Awards (SAG). This is the second year that BriteSmile has worked with the Screen Actors Guild Awards presenter gift baskets.

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BriteSmile Opens Professional Teeth Whitening Spa in New York's Soho

WALNUT CREEK, California – BriteSmile Inc. (Nasdaq: BSML), the leading international provider of state-of-the-art-teeth whitening, today announced that its newest New York City location, 131 Prince Street (between Wooster and West Broadway), in the popular Soho shopping district, will be open effective March 1, 2004.

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BriteSmile Helps a New Look Become a Reality on 'Starting Over'

WALNUT CREEK, California – A visit to BriteSmile can make a big difference in not only your appearance, but also in shaping your outlook on life. Just ask Karen, one of the housemates on the popular nationally syndicated daytime reality show "Starting Over." Recently, Karen was treated to a complimentary BriteSmile Professional Teeth Whitening Treatment at the Chicago BriteSmile Teeth Whitening Spa as part of a makeover award on the show.

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BriteSmile Featured on UPN's Hit Program AMERICA'S NEXT TOP MODEL

WALNUT CREEK, California – BriteSmile, the leading international provider of state of the art teeth whitening, was featured on the most recent episode of UPN's hit "dramality" show, AMERICA'S NEXT TOP MODEL.

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BriteSmile Delivers Award Worthy Smiles to Golden Globe Stars

LOS ANGELES, California – BriteSmile Inc. (Nasdaq: BSML), a leading international provider of a state of the art teeth whitening treatment, announced today that it has been selected to participate in HBO's Luxury Lounge for this year's Golden Globe Awards. HBO is inviting all of their major talent to the lounge where they will be pampered with a bevy of luxury gifts and spa services to prepare them for their Golden Globe festivities.

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Smile Makeovers by AACD Members Sweeping the Country

MADISON, Wisconsin – Thanks in part to the success of ABC's hit program Extreme Makeover, a primetime program featuring adults who receive cosmetic and personal health treatments in order to improve their appearance and self-confidence, localized versions of makeover contests are now springing up around the country. American Academy of Cosmetic Dentistry (AACD) member dentists have now helped organize successful programs from California to Ohio, Texas to Wisconsin, and all of the dentists who have appeared on ABC's national program have been AACD members as well.

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Brite Smile to Go™ to Dental Professionals

SAN FRANCISCO, California – Henry Schein, Inc. (Nasdaq NM: HSIC) and BriteSmile (Nasdaq: BSML) today announced a new agreement to offer dental offices around the country the latest innovation in teeth whitening. Henry Schein's U.S. Dental business, Sullivan-Schein Dental, has been named exclusive distributor to dental professionals for BriteSmile To Go, which allows patients the ease of at-home whitening combined with the effectiveness for which BriteSmile, a leader in professional teeth whitening, is known. The announcement was made at the American Dental Association annual meeting in San Francisco. Terms of the agreement were not disclosed.

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BriteSmile Unveils Its First-Ever On-the-Go Teeth Whitening Product

WALNUT CREEK, California – BriteSmile Inc., the leading innovator in professional teeth whitening, today revolutionized the market yet again, by offering a new state-of-the-art product for personal whitening. The proprietary BriteSmile To Go allows consumers the ease of at- home whitening combined with the effectiveness and professionalism that is associated with the BriteSmile brand.

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Maxillofacial Surgeons Bring Unique Set Of Skills To Elective Cosmetic Surgery

September 1, 2003 --A growing number of oral and maxillofacial surgeons (OMSs) are taking their training and experience in facial trauma and reconstruction into the elective cosmetic realm as age-conscious Baby Boomers seek remedies for their drooping eyelids and developing jowls, according to surgeons who will speak at the American Association of Oral and Maxillofacial Surgeons (AAOMS) 85th annual meeting, September 10-13, in Orlando, Fla.

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Dental Awareness Day Hotline A Hit

CHICAGO, Illinois – Early results from the Academy of General Dentistry's national SmileLine, held Friday, July 18, revealed consumers want to learn more about cosmetic dentistry. Consumers' tooth whitening questions rang in as the top dental concern.

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BriteSmile Unveils New 'Magic Mirror™

WALNUT CREEK, California – BriteSmile, Inc. (Nasdaq: BSML), the leading provider of the state-of-the-art teeth whitening technology today made another industry changing announcement, unveiling its proprietary Magic Mirror. The BriteSmile Magic Mirror allows a user to smile in the mirror and with a click of a button see what the dramatic improvement will be like following the BriteSmile treatment. The Magic Mirror projects the new smile using the average shade improvement achieved by the BriteSmile treatment. The BriteSmile Magic Mirror is the first of its kind in the teeth whitening industry.

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SmileLine - Dental Awareness Day

CHICAGO, Illinois – Nagging molar making you irritable? Afraid of going to the dentist? In an effort to educate the public and increase consumer awareness of dental health issues, members of the Academy of General Dentistry (AGD) are trying to put dental dilemmas to rest by hosting the SmileLine, a national dental health hotline that consumers can call to talk one-on-one with a dentist.

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Updated BriteSmile Treatment Achieves Greater Results in Same Time

WALNUT CREEK, California – BriteSmile, a leading provider of state-of-the-art teeth whitening, today announced that its acclaimed professional teeth whitening treatment has been further improved to deliver greater results in the same amount of time at no additional cost.

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Concerns about looks changing face of dental fillings

LONDON, England – Patients' concerns about the appearance of their mouths are driving changes to the type of fillings dentists provide, that's according to new research to be published in the 14 June edition of the British Dental Journal (BDJ). The research, carried out by a team at the University of Birmingham School of Dentistry, found decreased use of amalgam fillings but an increase in white composite fillings over the last five years.

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Beyond White Teeth: Techniques to Improve Smiles

OTTAWA, Ontario – With the battle against cavities largely won by many people, both dentists and patients are focusing more attention on the function and appearance of teeth. Bleaching and basic orthodontics are common, but some patients require additional interventions to get the smile they want to enjoy for the rest of their lives. This month's edition of the JCDA (Journal of the Canadian Dental Association) looks at two procedures to improve esthetic and functional outcomes: expansion of the palatal arch in early adulthood, and periodontal surgery to correct a "gummy" smile.

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Body Double: With Body Dysmorphic Disorder, Sufferers Only See Flaws

CHICAGO, Illinois – What society holds up as beautiful in men and women is often unrealistic, and in the modern age of computer-altered images and airbrushing, those ideals seem virtually unattainable for most people.

The pressure to be perfect is especially difficult for people diagnosed with body dysmorphic disorder (BDD). These people are preoccupied with perceived or imagined flaws. While most people focus to some degree on their appearances, those with BDD are obsessed with their perceived flaws.

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Jennifer Aniston and Catherine Zeta Jones Get Top Billing for Their Superstar Smiles

WALNUT CREEK, California – With Mother's Day right around the corner, a national survey of 600 adults released today found that actress Jennifer Aniston's Emmy-winning role as "Friends" character and new Mom, Rachel Green, is America's choice for best smile for a TV Mom. According to the poll, Chicago star and Oscar winner Catherine Zeta Jones has the best smile among new celebrity Moms.

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AACD to Host National Smile Hotline during International Dental Awareness Month

MADISON, Wisconsin – The American Academy of Cosmetic Dentistry (AACD) will host the National Smile Hotline, May 2nd, 2003 from 7 am - 7pm EST during the 19th Annual AACD Scientific Session, The New Face of Aesthetics. The Smile Hotline marks the official kick-off of the inaugural International Dental Awareness month, established by President Bush and the AACD as May 2003.

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Tooth Whitening Products–Ask Your PDA Member Dentist Before You Try

HARRISBURG, Pennsylvania--Tooth whitening products can now be found everywhere from Wal-Mart to mall kiosks. But only whitening products provided by a dentist have the American Dental Association (ADA) seal of approval, and only your dentist can properly diagnosis whether whitening is right for you.

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Smiles Say It All On Valentine's Day

MADISON, Wisconsin – A statistic gathered from an American Academy of Cosmetic Dentistry (AACD) survey reveals that people should consider their oral health before asking out that special someone this Valentine's Day.

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Shedding Some Light on Teeth Whiteners

COLUMBUS, Ohio – With all of the advertising today about teeth whiteners, surely this is a relatively new miracle of modern science. So just how new? Try the Middle Ages, reports Chemical & Engineering News in its Feb. 10 issue.

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Facts About the White Stuff

SOUTHBOROUGH, Massachusetts – In the United States, teeth whitening, or bleaching, is the single most requested cosmetic procedure among dental patients between the ages of 20 and 50. When teeth whitening's popularity began to soar approximately five years ago, patients turned to their dentist to have the procedure done. However, in the past few years, many dental product manufacturers have jumped on the whitening bandwagon and developed their own products.

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Start the New Year with a Smile

MADISON, Wisconsin – For many, New Year's Day brings resolutions to improve one's overall quality of life-typically through exercise, dieting, or picking up a new hobby. In 2003, people should consider cosmetic dentistry as their resolution, as a statistic gathered from a nationwide American Academy of Cosmetic Dentistry survey reveals the impact a smile has on improving a person's livelihood-their career.

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Independent Study Confirms Discus Dental's Zoom!™ Chairside Tooth Whitening System Out-Performs Ultradent's Opalescence® Xtra® Boost™

CULVER CITY, California – An independent study recently conducted by Hill Top Research, a leading contract clinical research firm, confirmed that Discus Dental's Zoom! Chairside Tooth Whitening System out-performs Ultradent's chairside product, Opalescence Xtra Boost.

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Discus Dental's Zoom!™ Chairside System Reaches Milestone in the Dental Market Place

CULVER CITY, California – Discus Dental, Inc., the nation's leading developer of tooth whitening and dental hygiene products for the professional dental community, is proud to announce the 4,000th installation of their trend-setting Zoom! ™ Chairside Whitening System into dental offices throughout the country.

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Teeth Whitening Makes Smiles Sparkle After Quitting Smoking

MADISON, Wisconsin – Thursday, November 21st, 2002 marks the 26th annual Great American Smokeout, the day when Americans are encouraged to give up smoking. This year, the American Academy of Cosmetic Dentistry (AACD) hopes consumers reward themselves with a sparkling new smile through teeth whitening procedures after kicking the habit.

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Discus Dental's Zoom!™ Tooth Whitening Treatment Named the Official Beauty Choice of the ESPN Fitness America Pageant™

REDONDO BEACH, California – At this year's ESPN Fitness America Pageant™ contestants will have an advantage over previous years-a beautiful bright smile to go along with those well-toned bodies. Discus Dental, the world's leader in the professional tooth whitening category, today announced they will be the official tooth whitening sponsor of the ESPN Fitness America Pageant and that all contestants will be given complimentary Zoom!™ treatments for the competition this year in Redondo Beach, Calif.

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Newport Beach Dentist Promotes Brighter Smiles - Against Hate

NEWPORT BEACH, Califonria – There is a hate crime committed in the United States every hour. Nicholas Davis, DDS, of Smiles by Davis in Newport Beach, is determined to change that fact by using his dental practice to support Smiles Against Hate. Smiles Against Hate is a national non-profit that works to stop hate and promote respect and understanding through school and community-based programs.

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Dentistry Offers Smile Solutions for Older Adults

NEW ORLEANS, Louisiana – Today's baby boomers are deluged with information about age-defying treatments, some of which are legitimate and some definitely not, according to Paul C. Belvedere, D.D.S., in a presentation to oral health professionals here attending the American Dental Association's 143rd Annual Session.

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Whitening May Cause Short-Term Tooth Sensitivity

CHICAGO, Illinois – A word of caution to those who want to brighten their smile by whitening their teeth. A study in the Journal of the American Dental Association reveals one in two people experience temporary tooth sensitivity as a result of home whitening treatment. Patients with receding gums appear most likely to experience such tooth sensitivity.

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Not satisfied with your smile? You're not alone.

MADISON, Wisconsin – According to an American Academy of Cosmetic Dentistry (AACD)survey, only one out of every two people is satisfied with their smile. If you are one of the thousands of people who are considering enhancing your smile, then it is important to find a qualified cosmetic dentist that will meet your needs.

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User Friendly Whitening Systems

METAIRIE, Louisiana – Brighten and whiten teeth with Prestige bleaching products. Peroxide Prophy Paste and Prestige Tooth Whitening System, offered through Raintree Essix, help doctors increase profits and generate interest in bleaching.

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Discus Dental Rolls Out National TV Campaign For Zoom!™

CULVER CITY, California – Discus Dental, the world's #1 developer of tooth whitening products and technologies for the professional dental community, is launching its first ever national consumer TV advertising campaign this week. This brand building, direct response TV campaign, created and produced by Donat/Wald, will promote Zoom!™. Zoom!™ is a revolutionary new tooth whitening technology administered in the dentist's office, which whitens teeth an average of eight shades in about an hour.

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Nite White Excel, The First Take-Home Tooth Whitener Nite White Excel, The First Take-Home Tooth Whitener

TOKYO, Japan – Discus Dental, Inc., America's # 1 Tooth Whitening company and a leading manufacturer and supplier of professional dental products announces the approval by the Japanese Ministry of Health, Labour and Welfare of Nite White EXCEL for sale to dental professionals in Japan. Nite White EXCEL is the first Take Home tooth whitener to undergo the rigorous clinical process required by the agency in order to obtain the Shonin approval for legal marketing and distribution of the product throughout Japan. Japanese dentists can now deliver this aesthetic solution for treatment of unsightly tooth discoloration such as stains from coffee, tea and tobacco, and genetic staining.

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Dentist Offers Tips for Those Seeking To Enhance Smile

KANSAS CITY, Missouri – "Your smile can be the most eye-catching feature of your face, and your dentist can help your smile be the best it can be," said Ronald E. Goldstein, D.D.S., to attendees here at the American Dental Association's 142nd Annual Session.

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Do-It-Yourself Tooth Bleaching Kits May Cause Problems Without Supervision

DALLAS, Texas – People who want to brighten their smiles are opting for over-the-counter bleaching kits instead of visiting their dentist's office. While generally safe, these products have the potential to cause an infection or nerve damage, say UT Southwestern Medical Center at Dallas oral surgeons.

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Domestic Violence Program Wins Prestigious Award

MADISON, Wisconsin – The American Academy of Cosmetic Dentistry (AACD) located in Madison, WI has won the Award of Excellence and the prestigious Summit Award in the 2001 Associations Advance America Awards program, a national competition sponsored by the American Society of Association Executives (ASAE), Washington, D.C. Each year, only eight programs nationally are selected to receive the annual Summit Award.The AACD received the award for its program for survivors of domestic violence, Give Back a Smile™ (GBAS).

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Celebrate Your Independence with a Sparkling New Smile from the American Academy of Cosmetic Dentistry®

MADISON, Wisconsin – The Fourth of July commemorates the birth of the United States of America and its newly found independence from Great Britain. While fireworks, barbecues, and summer weather have become the benchmarks of our national birthday, it is always important to remember your own independence. When you gather with your family and friends on this year's Independence Day, take a bit of the luster away from the nighttime tradition with your own set of sparklers - a new smile from an American Academy of Cosmetic Dentistry® (AACD) member dentist.

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Tooth Whitening - A Safe And Affordable Way To Improve Your Smile

MADISON, Wisconsin – Want to improve your smile and give yourself the edge? The latest advancements in tooth whitening procedures available at your local dentist's office can give you a whiter, healthier-looking smile. Today's procedures are safe, effective and affordable, and can make you stand out in a crowd, look younger and give you more self-confidence.

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Give Back A Smile™

MADISON, Wisconsin – It's an act of giving something back to society. The American Academy of Cosmetic Dentistry (AACD) is giving survivors of domestic violence back their smiles.The AACD has established the Give Back A Smile program, which, in conjunction with the National Coalition Against Domestic Violence (NCADV), enables domestic violence survivors to receive complimentary cosmetic dental treatment. AACD members donate their time and expertise to restore survivor's smiles, and in turn, help rebuild their self-esteem.

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Cosmetic Dentistry-What's In It For You?

MADISON, Wisconsin – Did you know that cosmetic dentistry provides more than just beautiful smiles? According to the American Academy of Cosmetic Dentistry® (AACD), cosmetic dentistry has also been shown to improve a patient's overall health and emotional well being.

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Tremendous Growth Seen In Cosmetic Dentistry-Patients Want Smile Transformations

MADISON, Wisconsin – Almost everyone is asking for it. In fact, patients are almost demanding it. Cosmetic dentistry, including whitening, is one of the fastest growing areas of dentistry. In a recent survey conducted by the American Academy of Cosmetic Dentistry® (AACD), tooth whitening (bleaching) alone has grown by over 300% in the past five years.

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A Child's Chipped Tooth Is Not The End Of The World

MADISON, Wisconsin – Kids will be kids and accidents do happen! And if an accident happens to end with a chipped tooth, it's not the end of the world. In fact during February, which is National Children's Dental Health Month, the American Academy of Cosmetic Dentistry® (AACD) wants to reassure parents that a chipped tooth can easily be restored to its natural appearance.

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How To Find The Right Cosmetic Dentist

MADISON, Wisconsin – So you're considering making some improvements to your smile through cosmetic dentistry. Perhaps you desire whiter teeth or want to improve the look of a smile you've never quite been happy with. It's important when making this decision to find a qualified dentist that will listen to your concerns and provide you with a level of professional service that's right for you.

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More and More Patients are Bonding with their Dentist

SOUTHBOROUGH, Massachusetts – Two thousand was a record year for people undergoing cosmetic dental procedures in Massachusetts. And 2001 could be even bigger, according to the Massachusetts Dental Society (MDS).

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Volunteers Needed to Give Back A Smile

MADISON, Wisconsin – Since its launch in May, the American Academy of Cosmetic Dentistry®'s (AACD) humanitarian program Give Back A Smile™ (GBAS) has a lot of people smiling - and not just its recipients. A steady stream of AACD members and dental laboratories have been signing up for the program that restores the smiles of domestic violence survivors.

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