Delarosa spoke about some of the challenges parents face when teaching oral care habits to their children at an early age. He said, "Parents are busy and if we don't set those early routines real early in our children's lives, it gets harder to incorporate later. That's the first part of it. The second part of it is the education component. We want to establish a Dental Home at age one so we can educate our parents about the early habits of dental care."
Jess Magno added how GUM plays a role in helping to motivate kids to build these habits. She said, "We have partnered with many different licenses, characters, and we have these bright, fun colors (on GUM Kids’ Oral Care products). We design all of our kids’ products specifically with the consumer in mind. We get professional input and feedback as well. Our flossers, toothbrushes, and toothpastes all fit into a child's hand comfortably which makes it easier for them to use and gets them a little bit more excited about brushing and flossing."
About Modern Living with kathy ireland
Modern Living with kathy ireland is a weekly business television program featuring real-world insights from corporate executives from all over the globe. Modern Living with kathy ireland airs Thursday mornings throughout North America on E! Entertainment Network as part of their sponsored programming lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored programming lineup.[ Printer-friendly page ]