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BriteSmile Reports Record Full Year 2000 Results

WALNUT CREEK, California -BriteSmile, Inc. (Nasdaq: BSML), the leading international provider of a new state-of-the-art teeth-whitening system, announced today record results for the year ending December 30, 2000.

Preface- BriteSmile has changed its reporting period to a calendar year basis; therefore, this release will compare the full 12-month calendar year 2000 (unaudited) versus calendar year 1999 (unaudited). The company's Annual Report on Form 10-K, to be released later this month, will cover the audited 9-month Transition Period from April 2, 2000 through December 30, 2000 and, accordingly, will present the 9-month comparisons (April through December) for the comparable periods.

Net revenue for the 12-month calendar year ended December 30, 2000 increased by 293% to $20.1 million compared to revenue of $5.1 million in calendar year 1999. For the full year 2000, the total number of BriteSmile whitening procedures performed increased by 530% over calendar 1999 to 65,750 procedures versus 10,440 in calendar 1999. The increase in procedures and revenue was due to the rapid expansion of the number of BriteSmile Associated Centers and the ongoing success of the company's sales and marketing programs, including the highly successful infomercial hosted by Alan Thicke that began to air on October 20, 2000.

As of December 30, 2000, there were 1,155 active Associated Centers, 175 of which were in international markets, versus a total 83 Associated Centers in operation at the end of calendar 1999. In addition, as of December 30, 2000, there were 430 additional Associated Centers in the process of commencing operations. The company currently anticipates signing an additional 200 Associated Centers per month through the end of calendar 2001, projecting an increase in its total number of Associated Centers to over 3,700 by year-end 2001.

John L. Reed, CEO of BriteSmile, Inc., commented, "This was a record year for us in terms of revenue and whitening procedures. We are providing dentists and patients with the immediacy and efficacy they have been seeking in a teeth-whitening system. As a result, we ended calendar 2000 on a high note in December, our best month ever, with over 11,000 procedures."

For the calendar year ended December 2000, the company reported a net loss of $51.1 million, including one-time non-cash charges of $15.2 million. This compares with a loss of $19.6 million in calendar year 1999. The loss per share was $2.11 versus $1.07 per share in 1999. The $15.2 million in one-time charges consisted of a $7.1 million charge relating to the sale/leaseback of teeth whitening devices uses at Associated Centers, a $6.0 million charge as a result of the conversion of $19.2 million of debt into 4,690,880 shares of company common stock, and a $2.1 million charge related to center closings.

Ongoing accomplishments for the year include:

  • Introduction of oral care products including BriteSmile's professional teeth whitening toothpaste and Sonicare toothbrushes, and the new initiatives of BriteSmile Plus maintenance kit, BriteSmile's proprietary mouthwash and BriteSmile's proprietary whitening gum.

  • The National infomercial initiative, which has increased calls by a multiple of four.

  • Expansion of our in-house Call Center to handle over 33,000 calls each month for appointments and consultations, thereby eliminating the costly outsourced call center function.

  • Capital infusion of $25 million in 2000 through a convertible note offering completed in July and August 2000 ($20 million), and a bridge loan of $5 million in December 2000. As of year-end 2000, $19.2 million in principal value of the notes had been converted into common stock.

  • $17.5 million of lease equipment financing to support the continued rollout of BriteSmile Associated Centers.

  • Issuance of a key patent for the BriteSmile two-step whitening method.

  • Release of the Forsyth Institute study verifying the efficacy and safety of BriteSmile's teeth whitening procedure.

  • The additions of Dennis Hightower to the Board of Directors and Peter Hausback as CFO; and

  • Continued focus on increasing the profitability of our Associated Center Dentists.

Looking ahead, Mr. Reed said, "We remain highly confident in our growth prospects as the BriteSmile procedure and our branded products become the teeth whitening system of choice. We anticipate that the number of BriteSmile procedures will reach 170,000 in calendar year 2001 with our top line sales forecast in the range of $47 to $53 million, including an expected $5 million in product sales. We continue to trim expenses, with anticipated savings in excess of $8 million from the fall 2000 rate of expenses, through closing three less productive BriteSmile Centers in February 2001, reducing head office payroll and professional/legal fees, and savings on cost of goods. We remain focused on reaching positive operating cash flow and net income by the fourth quarter of calendar year 2001."

About BriteSmile

BriteSmile has developed and manufactures the most advanced teeth- whitening technology available, as well as manages state-of-the-art BriteSmile Professional Teeth Whitening Centers. BriteSmile Centers are currently operating in Beverly Hills, Irvine, Palo Alto, Walnut Creek and La Jolla, CA; Honolulu, HI; Houston, TX; Denver, CO; Boston, MA; Boca Raton, FL; Atlanta, GA; New York, NY; Chicago, IL; and, Phoenix, AZ. In addition to BriteSmile Centers, the company has established more than 2,000 Associated Centers. Of the BriteSmile Associated Centers, more than 200 are located outside of the United States, in countries around the world including Argentina, Japan, Singapore, Switzerland, France, Holland, Italy and Belgium. For more information about BriteSmile's procedure, call 1-800-BRITESMILE or visit the Company's Website at http://www.britesmile.com .

This release, other than historical information, consists of forward-looking statements that involve risks and uncertainties such as the Company's ability to continue to establish Associated Centers and Professional Teeth Whitening Centers, the ability of those Centers to attract clients, the development and introduction of new products, acceptance of those new products in the marketplace, development of new strategic and marketing relationships in the United States and internationally, and the Company's continued ability to secure financing to support its expansion. Readers are referred to the documents filed by BriteSmile with the Securities and Exchange Commission, specifically the Company's most recent reports on Forms 10-KSB and 10-Q, that identify important risk factors which could cause actual results to differ from those contained in the forward-looking statements. BriteSmile and its affiliates disclaim any intent or obligation to update these forward-looking statements.


                               BRITESMILE, INC.
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                                (In Thousands)
                                                         39 Weeks Ended
                                                   December 30,   December 30,
                                                       2000           1999
                                                                   (Unaudited)
    REVENUES:
    Center whitening fees, net                        $9,315         $3,642
    Associated Center whitening fees, net              6,270            958
    Product sales                                      1,223             97

    Total revenues, net                               16,808          4,697

    OPERATING COSTS AND EXPENSES:
    Center selling and occupancy costs                 9,462          3,581
    Selling, General and administrative expenses      30,556         15,312
    Research and development expenses                  1,811          1,418
    Depreciation and amortization                      3,830            803
    Store closing exit costs                             778             --
    Impairment of leasehold improvements               1,254             --
    Loss on sale of assets                             7,138            301
    Total operating costs and expenses                54,829         21,415

    Loss from operations                            (38,021)       (16,718)

    OTHER INCOME (EXPENSE), net:
    Interest expense, including debt
     conversion cost of $5,554 for
     the 39 weeks ended 12/30/00                     (6,153)           (24)
    Interest income                                      192            334

    Total other income (expense), net                (5,961)            310

    Loss before income tax provision                (43,982)       (16,408)

    INCOME TAX PROVISION                                  26             --

    Net loss                                       $(44,008)      $(16,408)

    BASIC AND DILUTED NET LOSS PER SHARE             $(1.80)        $(0.87)

    WEIGHTED AVERAGE SHARES - BASIC AND DILUTED   24,493,676     18,783,918


                               BRITESMILE, INC.
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                                (In Thousands)
                                                         52 Weeks Ended
                                                      April 1,       March 31,
                                                       2000            1999
    REVENUES:
    Center whitening fees, net                        $5,838            $46
    Associated Center whitening fees, net              1,970             --
    Product sales                                        236            501

    Total revenues, net                                8,044            547

    OPERATING COSTS AND EXPENSES:
    Center selling and occupancy costs                13,849            946
    Selling, General and administrative expenses      14,498          4,627
    Research and development expenses                  1,748          3,201
    Depreciation and amortization                      1,457            123
    Store closing exit costs                              —             --
    Impairment of leasehold improvements                  —             --
    Loss on sale of assets                               472          3,555
    Total operating costs and expenses                32,024         12,452

    Loss from operations                            (23,980)       (11,905)

    OTHER INCOME (EXPENSE), net:
    Interest expense, including debt conversion
    cost of $5,329 for the 39 weeks ended 12/30/00      (26)          (102)
    Interest income                                      501            240

    Total other income (expense), net                    475            138

    Loss before income tax provision                (23,505)       (11,767)

    INCOME TAX PROVISION                                  11             --

    Net loss                                       $(23,516)      $(11,767)

    BASIC AND DILUTED NET LOSS PER SHARE             $(1.18)        $(1.13)

    WEIGHTED AVERAGE SHARES - BASIC AND DILUTED   19,995,796     10,409,212


                               BRITESMILE, INC.
                    CONSOLIDATED STATEMENTS OF OPERATIONS
                                (In Thousands)
                                                         52 Weeks Ended
                                                    December 30,  December 30,
                                                       2000           1999
                                                    (unaudited)    (unaudited)
    REVENUES:
    Center whitening fees, net                       $11,152         $4,047
    Associated Center whitening fees, net              7,599            972
    Product sales                                      1,363             97

    Total revenues, net                               20,114          5,116

    OPERATING COSTS AND EXPENSES:
    Center selling and occupancy costs                12,183          7,352
    Selling, General and administrative expenses      37,718         14,863
    Research and development expenses                  1,811          1,697
    Depreciation and amortization                      4,513            879
    Store closing exit costs                             778             --
    Impairment of leasehold improvements               1,254             --
    Loss on sale of assets                             7,138            351

    Total operating costs and expenses                65,395         25,142

    Loss from operations                            (45,281)       (20,026)

    OTHER INCOME (EXPENSE), net including
     debt conversion costs of $5,554 and $0:         (5,822)            389

    Loss before income tax provision                (51,103)       (19,637)

    INCOME TAX PROVISION                                  13             --

    Net loss                                       $(51,116)      $(19,637)

    BASIC AND DILUTED NET LOSS PER SHARE             $(2.11)        $(1.07)

    WEIGHTED AVERAGE SHARES - BASIC AND DILUTED   24,281,863     18,349,297

SOURCE BriteSmile, Inc.

CONTACT: David Pasquale, 646-536-7006, or Julie Prozeller, 646-536-7010, both of The Ruth Group, for BriteSmile, Inc.

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